Privacy Policy

This Privacy Policy explains how the Vegas Land version of the Vegas Land online casino on vegaslendi.com collects, uses, stores, and protects personal data of players and website visitors. It applies to anyone who visits or uses vegaslendi.com from the United Kingdom, including users who browse the site, create an account, make deposits or withdrawals, place bets, or contact support. This version of the Privacy Policy is effective from 1 January 2025 and remains in force as of January 2026, replacing all earlier versions published for Vegas Land on vegaslendi.com.

Who We Are

The data controller for players located in the United Kingdom using Vegas Land on vegaslendi.com is:

AG Communications Limited
A company incorporated under the laws of Malta
Registered office: 135, High Street, Sliema SLM 1549, Malta
Company registration number: C48328 (according to the UK Gambling Commission public register)
UK gambling licence: Remote gambling licence, Account Number 39483, issued by the United Kingdom Gambling Commission for online casino operations for UK players of the Vegas Land brand.

For non-UK markets accessible via other geo-gated versions of vegaslendi.com, related operating and platform companies may be involved in processing, including Marketplay Ltd and Aspire Global International Ltd, acting as joint controllers or processors where applicable under UK GDPR and equivalent laws.

Data protection contact for Vegas Land on vegaslendi.com:

Email: privacy@vegaslendi.com (data protection team & DPO contact channel)
Postal contact (data protection): Data Protection Officer, AG Communications Limited, 135, High Street, Sliema SLM 1549, Malta
Website contact: via the contact or help sections available after login on vegaslendi.com

AG Communications Limited is responsible for deciding how and why personal data of UK players is processed for Vegas Land on vegaslendi.com. The company may share responsibilities with affiliated entities where required for platform, payment, or regulatory purposes, as described in this Policy.

What Personal Data We Collect

When you use Vegas Land on vegaslendi.com, we collect and process the following categories of personal data, in line with UK GDPR and the UK Gambling Commission requirements:

Identity and contact data

Personal identification data: full name, date of birth, nationality, username, gender (if provided), copies of identity documents and proof of address for KYC/AML checks.
Contact details: email address, telephone number, residential address, and any alternative contact details you provide to us.

Account, behavioural and usage data

Account data: registration details, login credentials (stored in protected form), account preferences, language, responsible-gambling settings (limits, self-exclusion, time-outs).
Behavioural and transactional data: game sessions, bets and wagers, wins and losses, bonus use, loyalty or VIP activity, communication history with support, clickstream data and interaction logs on vegaslendi.com.

Technical and device data

Technical data: IP address, approximate geolocation derived from IP (used for geo-gating and compliance with restricted countries such as the USA and France), device identifiers, browser type and version, operating system, referring URLs, connection timestamps, and log files.
Security logs: login attempts, password reset requests, session tokens, and system activity necessary to detect fraud, misuse, or technical issues.

Payment and financial data

Payment data: partial card data (in tokenised or truncated form where applicable), payment method type, account numbers or identifiers for e-wallets or bank transfers, deposits, withdrawals, chargebacks, and associated verification records.
Financial compliance data: source-of-funds/source-of-wealth information, records required for anti-money laundering (AML) and counter-terrorist financing (CTF) checks, as required by law and regulators.

Cookies and similar technologies

Cookie data: unique identifiers stored on your device, session IDs, and preferences used to recognise your browser or device.
Tracking technologies: web beacons, pixels, tags, SDKs, and similar tools used for functional operation, analytics, security and, where permitted, marketing on vegaslendi.com.

We generally obtain this information directly from you, from your use of vegaslendi.com, and from third parties such as payment providers, fraud-prevention services, KYC/AML service providers, and credit reference or identity verification agencies, only to the extent permitted by applicable law.

Legal Basis for Processing

We process personal data for Vegas Land on vegaslendi.com in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our processing is based on one or more of the following legal grounds:

Performance of a contract

Account creation and management: We need your identity, contact, and account data to register you as a player, open and maintain your account, and provide access to games and services.
Provision of gambling services: We process your transactional and behavioural data to place bets, process deposits and withdrawals, credit winnings, administer bonuses, and provide support, in line with our Terms & Conditions.

Compliance with legal and regulatory obligations

KYC/AML and responsible gambling: We are required under UK gambling, AML and CTF laws, UKGC licence conditions, and tax/financial regulations to verify your identity, assess risk, monitor transactions, and maintain records for defined periods.
Regulatory reporting and investigations: We may be legally obliged to share data with the United Kingdom Gambling Commission, financial intelligence units, law enforcement, courts, or tax authorities.

Legitimate interests

Fraud prevention and security: We use technical, behavioural and payment data to detect and prevent fraud, account takeover, abuse of bonuses, and breaches of our terms, while carefully balancing your rights and freedoms.
Service improvement and analytics: We analyse aggregated usage patterns, performance metrics, and player feedback to improve vegaslendi.com, optimise games, and enhance user experience, using pseudonymisation where feasible.
Protection of our rights: We may process data to establish, exercise or defend legal claims and to manage operational, financial and regulatory risk.

Consent

Marketing communications: We rely on your consent (or soft opt-in where permitted by PECR) to send you email, SMS or push notifications about promotions, bonuses, and offers for Vegas Land on vegaslendi.com.
Non-essential cookies and tracking: We obtain consent where required before placing or reading non-essential cookies or using similar technologies for advertising or cross-site tracking.

Where we rely on consent, you may withdraw it at any time using the tools provided on vegaslendi.com or by contacting us, without affecting the lawfulness of processing before withdrawal. When we rely on legitimate interests, we conduct and document a balancing test to ensure that our interests do not override your fundamental rights and freedoms.

Purpose of Processing

We use your personal data for clearly defined purposes connected with operating Vegas Land on vegaslendi.com and complying with UK and international regulatory requirements. In particular, we process your data for the following purposes:

Providing and operating casino services: To create and manage your account, verify your age and eligibility, process deposits and withdrawals, operate games, track bets and winnings, manage bonuses, and provide customer support, including technical assistance and complaint handling.
Legal, regulatory and compliance purposes: To fulfil obligations under UK gambling law, UKGC licence conditions (including participation in schemes such as GamStop and maintaining at least medium protection level for player funds), AML/CTF rules, tax regulations, and record-keeping obligations, and to respond to lawful requests from competent authorities.
Fraud prevention, security and integrity: To monitor activity for unusual patterns, prevent identity theft, payment fraud, bonus abuse and collusion, maintain security logs, manage access controls, and protect the integrity of vegaslendi.com and associated systems.
Service improvement and analytics: To analyse how players and visitors use vegaslendi.com, evaluate game performance, develop new features, test changes, conduct quality assurance and statistical reporting, and personalise aspects of the user experience where permitted.
Marketing and personalisation (where permitted): To send you tailored offers, promotions and loyalty rewards related to Vegas Land on vegaslendi.com, subject to your marketing preferences; to measure the effectiveness of campaigns and avoid sending irrelevant or excessive communications.
Business operations and administration: To manage our relationship with you, maintain internal records, perform auditing and risk management, negotiate or implement business transactions or restructurings, and enforce our Terms & Conditions.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects without appropriate safeguards and explanations. Where such tools are used (for example, automated risk scoring for AML), they operate within regulatory frameworks and are subject to human oversight.

Disclosure & Sharing

We share personal data collected through Vegas Land on vegaslendi.com only where necessary, lawful, and subject to appropriate safeguards. Categories of recipients may include:

Group and affiliated companies: AG Communications Limited, Marketplay Ltd, Aspire Global International Ltd, and other entities within the same group that support platform operations, compliance, risk management, and customer support, acting as processors or joint controllers as applicable.
Payment and financial service providers: Banks, card schemes, payment processors, e-wallet providers, and other financial institutions that process deposits, withdrawals, and chargebacks, or hold player funds in segregated accounts to meet UKGC requirements for medium protection of player funds.
KYC/AML, identity and risk service providers: Third-party providers that verify your identity, address, payment instruments, and source of funds, screen against sanctions or politically exposed person (PEP) lists, and support responsible gambling assessments.
IT, hosting and security providers: Companies providing data hosting, cloud infrastructure, content delivery networks, technical support, cybersecurity services, and system monitoring for vegaslendi.com.
Marketing, analytics and affiliate partners: Email and SMS service providers, analytics platforms, affiliate networks and advertising partners who help us manage campaigns and measure performance, only where permitted by law and subject to your marketing and cookie preferences.
Regulators and public authorities: The United Kingdom Gambling Commission, financial intelligence units, tax authorities, courts, law enforcement and other public authorities when required by law or regulatory obligation, or to protect our rights or the rights of others.
Professional advisers: Lawyers, auditors, consultants, and other professionals who advise us in relation to our legal, financial, or regulatory obligations and disputes, under confidentiality obligations.
Business transfers: In connection with corporate transactions, such as mergers, acquisitions, reorganisations or transfers of business relating to Vegas Land, where personal data may be shared with prospective or actual purchasers and their advisers, subject to appropriate protections.

We do not sell your personal data for monetary consideration. Where we engage third-party processors, we enter into written contracts that require them to process personal data only on our documented instructions, implement appropriate security measures, and comply with applicable data protection laws.

International Transfers

Because Vegas Land on vegaslendi.com is operated by AG Communications Limited and supported by group and platform companies in different jurisdictions, your personal data may be transferred to and processed in countries outside the United Kingdom, including Malta and other EEA or non-EEA countries. Some recipients may be located in jurisdictions that do not provide the same level of data protection as the UK.

Intra-group transfers: Data may be transferred between AG Communications Limited in Malta, Marketplay Ltd, Aspire Global International Ltd, and other group entities involved in providing the platform and services, including for technical operations, support, and compliance activities.
Service providers and partners: IT hosting, payment, analytics, and marketing providers may process data in the EEA or other countries, depending on their infrastructure.

Where we transfer personal data to countries outside the UK that have not been recognised as providing an adequate level of protection, we implement appropriate safeguards such as:

Standard Contractual Clauses (SCCs): Using UK-approved standard data protection clauses in contracts with non-UK recipients.
Additional technical and organisational measures: Encryption, access controls and minimisation of transferred data to reduce risk.
Reliance on adequacy regulations: Where the UK Government has recognised a country or framework as providing adequate protection, we may rely on that decision.

You may contact us for more information about international transfers relevant to your data and to request a copy of the safeguards in place, subject to redactions required to protect commercial confidentiality and security.

Data Retention

We retain personal data collected through Vegas Land on vegaslendi.com only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, regulatory, accounting and reporting requirements, and to resolve disputes. Retention periods are determined with reference to UK GDPR, the Data Protection Act 2018, UKGC licence conditions, AML regulations, and applicable limitation periods.

Player account and transactional data: Typically kept for the duration of your active account and, after closure, for a period generally not exceeding 5 - 7 years, to comply with AML, tax and gambling regulations and to defend legal claims.
KYC/identity verification records: Retained for the periods required under AML/CTF and gambling regulations, usually for several years after the end of the business relationship or the date of the last transaction, depending on applicable laws.
Marketing data: Retained while you remain subscribed to marketing communications and for a limited period afterwards to document consent and opt-out history; if you withdraw consent, we store minimal information on your objection to ensure we respect your choice.
Technical and security logs: Stored for a shorter period proportionate to security and operational needs, typically from several months up to a few years in specific cases relating to security incidents or investigations.
Complaint and dispute records: Kept for the period necessary to manage and document the complaint, plus any additional time required by law or to defend potential claims.

When personal data is no longer required for the purposes described in this Policy and no longer needed to comply with legal obligations, we will securely delete, anonymise, or aggregate the data. Where deletion is not immediately possible for technical or legal reasons, we will restrict processing to storage only until deletion is feasible.

Your Rights

As a data subject using Vegas Land on vegaslendi.com from the UK, you have a range of rights under UK GDPR and related data protection laws. Subject to legal conditions and exemptions, you may exercise the following rights:

Right of access: To obtain confirmation as to whether we process your personal data and to receive a copy of the data we hold about you, along with information about the processing.
Right to rectification: To request correction of inaccurate personal data and completion of incomplete data, including updating your account details on vegaslendi.com.
Right to erasure: To request deletion of your personal data where there is no longer a lawful basis for us to continue processing it (for example, where data is no longer necessary, you withdraw consent and there is no other legal ground, or the data has been unlawfully processed), subject to our regulatory and record-keeping obligations.
Right to restriction: To request that we limit the processing of your data in certain circumstances, such as while we verify its accuracy or assess an objection, or where you require data to be preserved for legal claims.
Right to object: To object at any time, on grounds relating to your particular situation, to processing based on our legitimate interests, including profiling; and to object at any time to the use of your data for direct marketing (including profiling for marketing), in which case we will stop such processing.
Right to data portability: To receive the personal data you have provided to us in a structured, commonly used and machine-readable format and, where technically feasible, to have that data transmitted to another controller, where the processing is based on consent or contract and carried out by automated means.
Right to withdraw consent: Where processing is based on consent (for example, marketing or non-essential cookies), you may withdraw your consent at any time through your account settings on vegaslendi.com or by contacting us, without affecting prior lawful processing.

How to exercise your rights

Submit a request via the help or contact sections of vegaslendi.com, or email privacy@vegaslendi.com clearly indicating which right you wish to exercise and, where necessary, providing information to verify your identity.
We may request additional information to confirm your identity and ensure that personal data is not disclosed to someone who has no right to receive it.
We aim to respond to all valid requests within one month (30 days) of receipt. If your request is complex or we receive numerous requests, we may extend this period by up to a further two months, and we will inform you of the extension and reasons.
In general, exercising your rights is free of charge. We may charge a reasonable fee or decline to act on clearly unfounded, repetitive or excessive requests, in line with UK GDPR.

Additional note for users located in Mexico

Where you access our services from Mexico in markets operated under our Malta Gaming Authority licence (for example, using related versions of vegaslendi.com), additional rights may arise under Mexican data protection law, including the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). These may include ARCO rights (Acceso, Rectificación, Cancelación y Oposición) broadly aligned with access, rectification, cancellation/erasure and objection. Requests may be submitted using the same contact channels, and we will address them in accordance with applicable Mexican and UK/EU data protection rules.

Cookies & Tracking Technologies

Vegas Land on vegaslendi.com uses cookies and similar technologies to operate the site, provide secure and reliable services, and, where permitted, personalise your experience and marketing communications. Cookies are small text files stored on your device when you visit the site.

Types of cookies we use

Strictly necessary/session cookies: Essential for the functioning of vegaslendi.com, enabling core features such as secure login, session management, navigation between pages, and access to protected areas. These cookies are usually session-based and expire when you close your browser.
Functional and preference cookies: Used to remember your language, region, and other preferences, helping us provide a more tailored experience for Vegas Land.
Analytics and performance cookies: Help us understand how visitors and players use vegaslendi.com, which pages are most popular, and how the site performs, so we can improve functionality and user experience. Data is typically aggregated and used in statistical form.
Advertising and marketing cookies: Used, where permitted, to deliver and measure personalised offers and advertisements related to Vegas Land, including through affiliates and advertising partners, and to avoid showing the same promotions repeatedly.
Third-party cookies: Placed by third-party service providers, such as analytics or advertising networks, who may process data for their own purposes as described in their respective policies, within the limits of applicable law and your consent choices.

Managing cookies

You can manage your cookie preferences via browser settings (for example, blocking or deleting cookies) and, where available, through the cookie consent tools on vegaslendi.com.
Most browsers allow you to refuse all cookies or to accept only certain types. However, blocking or deleting strictly necessary cookies may impact the operation of Vegas Land and prevent you from using some features.
For more detailed information about specific cookies and retention times, you may refer to the cookie management interface or additional cookie documentation made available on vegaslendi.com.

Data Security

We take the security of personal data processed through Vegas Land on vegaslendi.com very seriously and implement a combination of technical and organisational measures designed to protect your information against unauthorised access, alteration, disclosure or destruction, in line with industry standards and regulatory expectations.

Encryption in transit and at rest: Data transmitted between your browser and our servers is protected using TLS 1.2 or higher. Where feasible, sensitive data is encrypted at rest using robust cryptographic algorithms and secure key management practices.
Access control and authentication: Access to personal data is restricted to authorised personnel and service providers who require it for their duties, based on role-based access controls and the principle of least privilege. Multi-factor authentication and strong password policies are used for critical systems.
Network and application security: We employ firewalls, intrusion detection and prevention systems, anti-malware tools, and regular vulnerability assessments to protect vegaslendi.com and supporting infrastructure.
Organisational measures and training: Staff handling personal data receive training on data protection, confidentiality, and information security obligations. Internal policies and procedures govern the secure handling of data throughout its lifecycle.
Monitoring, audits and testing: Security controls are monitored and periodically reviewed. Where appropriate, we engage internal and external specialists to conduct security assessments and audits, and we work to align our controls with recognised frameworks (such as ISO/IEC 27001 or SOC 2 principles) where applicable.
Incident response: We maintain incident response procedures to detect, investigate, contain and remediate potential data breaches or security incidents. Where a personal data breach is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, when required by law, inform affected individuals without undue delay, describing the measures taken to mitigate potential adverse effects.

While no system can guarantee absolute security, we continually evaluate and enhance our security posture to address emerging threats and regulatory expectations in the UK online gambling sector.

Complaints & Contacts

If you have questions, concerns, or complaints about how your personal data is handled in connection with Vegas Land on vegaslendi.com, or if you wish to exercise your data protection rights, you can contact us using the following channels:

Email: privacy@vegaslendi.com (data protection and privacy enquiries)
Postal address: Data Protection Officer, AG Communications Limited, 135, High Street, Sliema SLM 1549, Malta
Website: Via the help or contact sections after logging in to vegaslendi.com

Internal complaint procedure

Submission: Send us a clear description of your concern or complaint, including relevant account details and any supporting documentation.
Acknowledgement: We will acknowledge receipt of your complaint as soon as reasonably practicable, typically within a few working days.
Assessment and investigation: We will investigate your complaint, review relevant records, and, where necessary, request additional information to clarify the issue.
Response timeframe: We aim to provide a substantive response within one month (30 days). If the matter is particularly complex or we receive multiple related complaints, we may extend this period by up to two additional months, informing you of the extension and reasons.
Outcome and escalation: We will explain our findings, any corrective measures taken, and options available if you remain dissatisfied.

Right to complain to a supervisory authority (UK)

If you believe that we have not handled your personal data in accordance with data protection law, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Website: https://www.ico.org.uk
Telephone: +44 (0)303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom

Additional note for users located in Mexico and the EU/EEA

Where you access our services from Mexico under the scope of Mexican privacy law, you may also lodge a complaint or enquiry with the Mexican data protection authority:

Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI)
Website: https://home.inai.org.mx

Where EU/EEA data protection law applies (for example, in relation to services operated under the Malta licence in the European Union), you may lodge a complaint with your local data protection authority in the EEA. In all cases, we encourage you to contact us first so we can attempt to resolve the matter directly and promptly.

Updates

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal obligations, regulatory guidance, or the services offered on Vegas Land via vegaslendi.com. When we make material changes, we will take appropriate steps to inform you.

Notification methods: We may notify you by email, by prominent notices or banners on vegaslendi.com, by messages within your account area, or by other appropriate means.
Advance notice for significant changes: Where feasible and required by law, we will provide at least 30 days' notice of significant changes that materially affect how we process your personal data, giving you the opportunity to review the updated Policy and, if you do not agree, to close your account and stop using the services.
Version control: Each version of this Privacy Policy will include a "Last updated" statement indicating the month and year of the latest revision. For reference, earlier versions applicable up to late 2025 are superseded by this version.
Your continued use: Continued use of Vegas Land on vegaslendi.com after the effective date of an updated Privacy Policy will constitute your acknowledgment of the changes, without prejudice to your statutory rights. Where changes rely on consent, we will seek renewed consent where required.

Last updated: January 2026